Griiip - Unique data capabilities in motorsports, nominated for prestigious SportsPro OTT Awards
Griiip are honored to be nominated for the prestigious SportsPro OTT Awards for 2022, shortlisted for the ‘Best Start-Up Tech Company’, recognizing the revolutionary contribution Griiip is bringing upon the motorsports industry as a whole.
Data and sports nowadays are inseparable. Athletes and teams use data to improve performance and many sports use data insights to immerse fans in the sports they love. However, there is an outlier in the world of major sport and how it embraces data, and it’s a curious one when you consider what is at its heart — Motorsport. Motorsport uses data at the most basic level. Telemetry and data analyses are at the heart of all motorsport. Without it, motorsport would simply cease to exist. But, the integration of data into motorsport stops, in large part, on the teams’ internal circles. Motorsport fans and amateur drivers are missing out on the benefits data could bring them, ironically, in the most data-centric sport of them all.
Griiip, an Israeli startup focusing on motorsport data technologies, set out on a mission - to make motorsport data exciting and accessible to the entire motorsport ecosystem. Griiip created the first cloud-based data platform which collects, analyzes and visualizes data. Data from existing sensors within a racing vehicle (real or simulator) and additional data from various sources are transmitted in real-time to the platform. There, the data is analyzed and processed, with its output converted to a standardized and simple-to-understand language that can be distributed to multiple end applications. Griiip’s applications start from unique data-driven graphics and insights for TV broadcasting and phone apps, tools for professional and amateur drivers and teams to increase performance, and a community-based platform for an OEM’s customers.
Griiip’s platform and activities attracted the car manufacturers’ attention. Specifically, the German sports car giant, Porsche, invested in the company in 2021 based on the potential seen by its motorsport department to better engage with the next generation of fans. Following Porsche’s strategic investment, Griiip closed a successful seed investment from Sharp Alpha Advisors and private investors active in the automotive, sports broadcasting and sports betting ecosystems. This allowed Griiip to dramatically enhance its portfolio of capabilities by developing live fantasy and betting tools for its partners. No longer will these be limited to race winners or finish positions, but for the first time there will be unique rankable in-lap events. Implementing it is affordable even for lower tiers, which do not have any fantasy league or betting possibilities today. Thus, Griiip is opening various opportunities for its partners to keep their users engaged.
Furthermore, Griiip has made its entry into esports and simulator racing with the acquisition of United Racing Data (URD) - a telemetry web service for simulator racing with thousands of active users. As part of the acquisition, Amir Meshulam, URD’s founder, Joined Griiip as its new Chief Of Technology. The platform would allow Griiip to introduce new features to simulator racing drivers and teams while also merging performance data analysis among the two types of racing (simulator racing and real racing), both from the professional development and fan-engagement aspects.
Griiip is constantly evaluating the most suitable racing series to cooperate with, and is currently in negotiations with tier 1 & 2 racing championships for embedding its applications in the upcoming seasons. Griiip is now in the middle of a Round A investment round. If you’re looking to join the biggest change in the motorsport ecosystem, contact Tamir Plachinsky, Griiip’s founder and CEO.
Griiip Takes On The SCCA Super Tour
This past weekend GRIIIP engineers Gil Zakay, Gilad Agam and Tom Schuster and drivers Yarin Stern and Miguel Matos flew into Austin Texas for the Sports Car Club of America’s (SCCA) Super Tour event hosted by The Circuit of Americas. Everyone expected a solid week of race prep and competitive racing. What was unexpected was the gamut of weather that Texas would provide! Two days before, race prep was underway! The sounds of machinery filled AF1 Racing’s service department, the large area acting as a surgical center for two partially disassembled race cars. Surrounding the cars were GRIIIP engineers and AF1 Racing’s owners. The work space is complex and chaotic but progress was made as the cars were corner balanced, aligned and camber set. On Thursday the cars were taken to Circuit of the Americas, where GRIIIP ran a 2:08.65 last time out. The air was a crisp 24 degrees Celsius as the cars warmed up. Drivers Stern and Matos climbed aboard and began to make a few laps before adjustments were made. As the day continued the temperature dropped, requiring adjustments to the aero and ride height in an effort to provide more downforce for the cold tires. The cold would not relinquish its hold on the track for the next few days as temperatures settled in at 2 degrees Celsius. The drivers fought not only to stay warm themselves, but to keep heat in the tires. The freezing weather didn’t dampen Friday’s performance as Stern was able to click off a 2:09.2 and Matos was not far behind with a 2:12.2. They earned the P1 and P2 in their group and P5 and P9 on the starting grid. Saturday’s temperatures hovered around freezing, but with the added joy of rain. Since the forecast for the actual race was also rain, the drivers decided to use this as a practice time. Hoosier wet tires were added and Matos managed a time of 2:22.8. Stern managed a 2:24.4 through the tricky terrain. The start of the race was also the start of more rainfall as drivers attempted to get any heat at all into their tires. Matos’ run was short lived as a Prototype 1 car lost its rear end on turn one of lap one and ricocheted off Matos’ front wheels. The crash caused a bend in front suspension that would later be finished off by uneven payment along the back straightaway. Stern stayed in the fight and managed to go from 5th place on grid to 1st on podium winning not only his class but the overall win beating out Formula Atlantic and Prototype 1 drivers alike! “The race itself was amazing,” Stern said. “I really love the circuit. I started fifth and had a very nice fight with the Formula Atlantic car [Flinn Lazier] overtook him and managed the tires from there.” Once again GRIIIP has proven their ability to produce a world class racecar! By: https://www.af1racingaustin.com/blog/2019/2/20/griiip-takes-on-the-scca-super-tour
Griiip introduces new open-wheel race series
Israeli manufacturer of open-wheel race cars Griiip will be presenting its G1 one-make race series to Goodwood Festival of Speed (FoS) visitors using live-streaming, real-time data and simulators. Apart from providing a low-cost entry into racing, Griiip wants to harness technology to improve the experience for drivers and spectators. Griiip will be live-streaming footage of a G1 race on the Circuito Tazio Nuvolari in Northern Italy on Sunday, July 15, at the FoS Future lab. It is using car and driver data to attract new audiences to motorsport by offering viewers, drivers and simulator gamers a novel, connected experience. The connected simulator at FoS will give the audience a chance to try out the G1 in a virtual environment. At the FoS Future Lab, visitors will be able to compete in the real race against real drivers using the simulator and data recorded from the G1 Series races. In collaboration with LiveU, a video streaming company, the series allows viewers into the cars to experience the race by choosing which driver to follow. During the other days of the Festival, Griiip will run its broadcasting platform in an ‘offline’ mode to showcase the way viewers can decide who to watch. V2V systems, developed in partnership with Autotalks, puts the cars in constant contact, allowing direct warnings to drivers. When a car senses it’s in a dangerous situation – for example, when it is stopped on track during a race – it sends a warning signal to other cars, so that their drivers are alerted. Tracey Greaves, Goodwood chief commercial officer, said, “Griiip is bringing smart, affordable tech to the motorsport space and we are thrilled to have such innovations as part of this year’s FoS Future lab. “Future Lab is all about bringing new and exciting technology to the public and Griiip is doing just that with the real-world simulator and audience-controlled live streaming. The people are in the driving seat and get to feel the racing action firsthand.” By: https://www.pmw-magazine.com/news/simulation/griiip-italy.html
Griiip strikes a multi-year contract with the world-class DTM racing championship
Providing an enriched viewing experience through innovative motorsport technologies The new race graphics will be driven by RAMP, Griiip’s racing media platform, for better understanding of the race stories and action. Griiip are delighted to announce a multi-year contract with DTM, the most prestigious touring car racing championship in the world. Top racing drivers, teams and car manufacturers from around the world will compete on some of the most iconic race tracks in Europe, empowered by Griiip’s advanced motorsport solutions. In the upcoming season, DTM will enjoy Griiip’s innovative media platform, RAMP - a racing media platform designed for the Motorsport series, which collects, analyzes and visualizes data in real-time utilizing advanced cloud analytic capabilities. With RAMP, DTM intends to bring the race actions and stories directly to the fans in real-time, by using multiple deep data insights and graphics that simplify the way viewers interact with racing. Alongside the race graphics, Griiip will implement a data warehouse structure to upgrade DTM’s media capabilities. The new concept of gathering data to a central location will help DTM become the first major championship to monetize on its data-based activities. Tamir Plachinsky, Griiip CEO: “We are very excited to work with one of the top racing series in the world and have an opportunity to develop an all-new data-centric structure, creating a new viewing experience for the DTM fans.”
Griiip strikes first broadcast deal for disruptive race car series
New details emerge about coverage plans for G1 races Many observers believed Formula 1 was overdue for broadcast re-invention when Liberty Media took it over a couple of years back but Griiip, the start-up behind fledging motorsport series G1, aims to show that the apex of the sport has stalled on the grid. Initiatives of the new G1 Series, which begins in early April, include drivers competing in virtual simulator races for championship points; a complete low budget data-driven live streaming production; free online access to all footage collected from each race for creation; and sharing of user-generated content. “We are creating the first smart connected race car to deliver enhanced content to fans and the first budget broadcast motorsport series,” says Gilad Agam, chief technology officer with Griiip. “The problem with F1 and all motorsport is that coverage suffers from a lack of engagement and intimacy. Viewer’s don’t want dry data. They want the story and the juice. They want to feel really connected to the emotion of the sport and its stars.” New gateways Griiip is an Israeli company, established in 2015 to design and manufacture race cars targeted at the entry-level racing market. Founder and chief executive Tamir Plachinsky, who is a mechanical engineer, says Griiip “acts as a development platform and gateway for new technologies into the world of motorsport.” The company’s G1 single-seater series, which is powered by an engine from Italian motorcycle company Aprilia, made its debut last July in the inaugural G1 Series. “G1 2018 was an internal pilot mainly for us to see if the concept was feasible and working,” says Agam. “2019 is a step ahead. It’s not yet a mainstream series but it will be the first season of an official series.” Fourteen drivers, some as young as 14, will compete in seven races from April to November on tracks in Italy, beginning in Cremona. “Northern Italy is the hub of world motorsport,” he says. “Motorsport culture is very active here. Its roots go way back and we think it’s the perfect place to start a series in Europe.” Virtual racing While Formula-E has its drivers compete in an esports event at e-Prix and makes use of fan-powered social media to give drivers a speed boost during races, G1 has gone further and put virtual races on par with the track. Using simulations of some actual G1 race venues (such as Autodromo Riccardo Paletti near Varano in Parma which is also Griiip’s test circuit), drivers will compete head to head in simulator games. They will score points (half those scored for real-world races) toward the Championship. Says Agam, “We’ve modelled the G1 car for course simulations and are continuing to fine-tune its behaviour to exactly match the real car. This is the first step toward a more open approach between fans and the sport.” Race sims are already used at the top level of the sport as a training aid. Agam says Griiip has set up a dedicated server for the virtual G1 series for drivers to compete online. It doesn’t build the simulators or write the game software but it does set the rules and recommend drivers wear VR headgear to get the best experience (for checking the virtual car mirrors, for example). Griiip is also running a separate G1 virtual series that is open to the public. The plan is that the winner will be offered some way of transferring “into the real world and to participate in the G1 series,” Agam says. “The top virtual driver will get a taste of the real thing and maybe with enough backers also get to compete in G1. “There is a whole world of gamers playing race simulators but until now it’s been quite disconnected from real racing. The stars of virtual have never driven a real car and vice versa. We’re taking this community of really good simulator racing drivers and trying to create a community in which real and virtual drivers are the same.” G1 data tech Griiip makes all the real cars so that drivers start with a level playing field. Cars can be bought for around €50-60k (or leased) and are operated by a small team with some drivers privately funded). They have a low life-cycle cost rather than the very expensive team of specialists required in other Formulas. Although drivers have some flexibility on tuning, tyre pressure, dampers and springs and geometry the idea is that the driver’s performance will shine through, rather than the money behind designing an engine or perfecting aerodynamics. “It’s the best thing for beginner drivers,” Agam believes. “In all motorsport, the richer you are the more chance you have to win. Money can buy you a faster car. With G1 you get the same car so young aspiring drivers who are not millionaires will be able to make the move from carting to an open-wheel racing event and attain their career goals.” If they do well, G1 drivers can look to get additional sponsorship for the next season’s races. Equipped with sensors Each G1 car is equipped with 33 sensors, data from which is uploaded from the track to private cloud. What is unique, according to Agam, is the way in which Griiip is interpreting the data to form fresh editorial that informs the audience about the race. “We are trying to tell the story of the race to the average viewer so that they can experience motorsport like a pro,” he explains. “We’ve developed the data analysis and graphical tools so that a viewer is able to understand, from one glimpse of the screen, what is going on in the race and understand the context of the action. We generate a driver specific graphics layer so when you switch the video you switch the data. So, if you the director chooses to show driver number 1 you will see that driver’s telemetry, and switching to driver number 2 will automatically sync driver 2’s data charts.” There are no sensors on the drivers themselves, but this is planned for 2020. “It is surprising how much you can learn about a driver purely from car and geolocation data,” he continues. “In boxing, we don’t know the mind of the boxer but by observing them good commentators can help us with insight. Race cars have so many sensors that we can understand things like how aggressive a driver is, their virtuosity, their confidence or nervousness at different times in the race, or under pressure, and how that changes throughout a session or a season. “You can understand so many emotional aspects and tell stories with this information – provided you know how to extract and interpret the data.” Learning machines For this season the algorithmic interpretations are being done manually and using pre-race data. “AI – or rather machine learning – is absolutely the next step. Machine Learning is our goal which we will introduce toward the end of the year.” Agam says Griiip had devised software allowing end-users to switch between driver feeds but decided to drop it. “When you watch a race you want someone to tell you a story. 99.9% of viewers don’t have the capacity or motivation to tell themselves the story of the race in real-time. They want to be informed about what is happening.” F1 has helicopters, so G1 has a drone. Where F1 has onboard cameras, G1 has fitted each of its cars with a GoPro and two microphones. Like F1, it is able to overlay live graphics for speed, rpm, gear and track position but it has proprietary software that syncs the data and the video “at a fraction of the cost.” LiveU and remote production A key partner is LiveU which is providing LU200 portable transmission units weighing 500 grams for each GoPro and a LU600 camera-operator unit for coverage of the event including pitlane. Says Agam, “We’re not reliant on installing technologies at the track but on cellular data transfer. We are working with LiveU because it does live links better than anyone. They are able to transmit HD video from any spot on the globe, very reliably, by splitting the signal between up to four cellular modems and combining them on servers without almost any infrastructure needing to be installed. If we need more cameras or more drones, we just add a LiveU.” The system is essentially set up as a remote production allowing Griiip or other production teams to switch feeds and produce the live event from anywhere. “Broadcasting from another country to that of the race is a non-issue,” he says. Griiip plans to grant free access to its servers to any viewer post-race for generating their own content. That’s in stark contrast to Formula 1 where Liberty Media is facing a backlash for placing more and more of its content behind a paywall. “You can go to all the source footage and data after the race from any event and edit your own video,” Agam explains. “No fan of any sport has access to everything that was broadcast let alone everything that was not broadcast. We will enable them to take any footage to reconstruct the event from their point of view, to focus on a driver or on technical aspects. They will have full control. No-one gets that in any other sport.” It’s all part of the strategy to connect fans to the event. “UGC will be far richer as a result,” he says. Broadcast partners SVG Europe also learns that Griiip has signed its first broadcast deal. It’s with an Israeli sports channel which will take live and VOD (Agam calls it “off live”) for its website, mobile and TV. “We are in advanced negotiations with a big US broadcaster,” he reveals. “There’s also interest from Russia and the UK.” The first races of 2019 will be live streamed to Facebook; later ones to the G1 series’ own website. Virtual races will be streamed live too. “We want to make virtual races as similar as possible to the experience of the race so that by the end of the year you won’t necessarily be able to tell which is real and which is a simulation.” G1 and the FIA The G1 Series has been set up outside the FIA and in competition to the Automobile Federation’s lowest rungs. “The type of car we chose to develop adheres to the US standard F1000, a category which is not part of FIA,” says Agam. “If we take our car, which is 400kg in weight and delivers 200hp and try to match it to FIA rules we’d have to add 100kg and reduce the horsepower by 50hp. “We want to keep own car since we consider it superior to the entry level (Formula 4) of the FIA.” There’s another reason too. “The FIA is a big global organisation and we are small and agile but if we want to stay ahead of the market we need to operate outside of the FIA. That’s not to rule out our technology appearing in an FIA event in future or the FIA linking with G1.” To put the G1 series in perspective, an aspiring driver currently pays between €20,000 and €40,000 per year in pro-carting and if they progress to Formula 4 (the traditional stepping stone to F3, F2 and F1) they need to find €200k- €650,000 per season. “Our advantage is that we can compete roughly in price with carting per season for an experience that is better than F4,” Agam says. “Our vision is to be a very good alternative to the standard ladder of the FIA. G1 drivers for this season have either come from carting or F3 and F4 series “where they’ve not had the money to continue to participate,” he adds. “When drivers arrive in G1 they don’t think it’s an experiment. They think participation can seriously help them to progress to achieve their career goals in motorsport.” By: https://www.svgeurope.org/blog/headlines/griiip-strikes-first-broadcast-deal-for-disruptive-race-car-series/?fbclid=IwAR0FWQ_OkrMp1AUvGZ1k4OkN3R95Sh8u4I1TvU_gV46fY1cByE0hKVeYQHs
How the iconic racing series DTM transformed their fans' viewing experience with Griiip's technology
2021 Was a strong season for the iconic racing series DTM , where they used Griiip 's technologies to transform the viewing experience for fans around the world. DTM managed to boost its German viewership market share to 6.6% . Second only to F1 and ahead of MotoGP and Formula E . Watch our 2021 video summary >
Jamie Reigle, CEO at Formula E, joins the board of motorsport tech company Griiip
Motorsport tech company Griiip appoints Jamie Reigle to board and recently closed a successful seed round which includes Porsche Ventures
Pioneering motorsport CEO of Formula E, Jamie Reigle, brings his passion and experience to the Griiip team
Tel-Aviv, Israel. May 24. Griiip, the Israeli motorsport technology company, has announced today that Jamie Reigle, CEO of Formula E, is joining the company as a member of its Board of Directors, and will assist in its growth with his wealth of knowledge and experience in the sport and electric racing industries.
This announcement follows the recent closing of Griiip’s seed investment round, which saw the participation of Porsche Ventures, the capital arm of the iconic sports car manufacturer Porsche AG and US-based investment firm Sharp Alpha Advisors, and will further strengthen and support Griiip’s continued global expansion.
‘’It’s a very exciting time for us at Griiip! Having Jamie on our Board of Directors is another huge step propelling Griiip into the center stage of the racing industry after the successful closing of our seed round and starting our second season working with DTM.” said Tamir Plachinsky, founder and CEO, Griiip. “There is so much more ahead and we know Jamie’s experience in sport-oriented businesses, sharp critical thinking, as well as a deep acquaintance with the challenges of the motorsport industry, will go a long way to help us tackle the challenges that Griiip is intent on solving`.
Jamie Reigle: "I am honored to join the board at Griiip and support the energetic and vibrant team on their journey to transform the way fans consume motorsport. Griiip's ambition is to enhance the viewing experience and understanding of motorsport through data visualisation, something I strongly believe is lacking in the industry. What they are doing is a step change compared to what exists today, and I look forward to working with Tamir and the team to bring their vision to life”.
LiveU and Griiip unveil motorsports media solution platform
LiveU and Griiip have announced an extended partnership, integrating complementary racing series content solutions for broadcasters and streaming services to create a cost-effective, end-to-end video and data platform. The partnership combines LiveU’s ability to establish high-quality and reliable remote live broadcasts with Griiip’s data content solutions for engaging motorsport programming. The two companies have been cooperating for the past two years and the solution has been successfully implemented in this year’s G1 Series across Europe, watched by fans around the world, including on ESPN in Brazil. Other Formula series are also now evaluating the solution for their own races. LiveU provides a compelling, cost-effective way to deliver a flawless HD live video experience – from inside the racing cars, around the tracks, and from airborne drones – without the need for any complex infrastructure, using unique bonded cellular technology. Griiip develops data-based content solutions for Motorsport series. It makes racing vehicles smart and connected, and uses the data collected to create engaging layers and insights using AI and deep analysis for fans, drivers and gamers. Griiip makes racing content more compelling for racing series, and as a result, for broadcasters, streaming platforms, viewers and gamers. Ronen Artman, VP Marketing of LiveU said: “Our collaboration with Griiip has been a true game changer. Together we’ve created a uniquely exhilarating and informative live viewing experience and broadcast solution. We believe that the combined Griiip and LiveU platform will become the motorsport industry standard going forward because of the incredible value it provides.” With the official partnership in place, LiveU’s and Griiip’s joint products offer a Plug & Play solution for collecting, editing and distributing live videos, compiled with data-centric content for storytelling and enhanced viewer engagement, enriching the broadcasting of Motorsports content like never before. Tamir Plachinsky, CEO of Griiip said: “Our platform brings viewers live-action directly from the track or other motorsport venues and intensifies viewers’ experiences. By analyzing the data coming from the vehicles and drivers, we provide all this information to viewers in an engaging, storytelling and easy-to-understand format. Combining our data and viewer engagement solutions with LiveU’s state-of-the-art live HD video experience, we can efficiently deliver truly innovative content, bringing increasing value to media partners, racing leagues, viewers and gamers.” By: https://www.broadbandtvnews.com/2019/09/03/liveu-and-griiip-unveil-motorsports-media-solution-platform/
Motorsport Technology Pioneers Griiip Secures Series Seed Funding Towards Rapid Market Expansion
Tel Aviv, Israel (February 2nd, 2022) - Griiip, the Israel-based motorsport data technology company, announced today the successful conclusion of Series Seed funding. U.S.-based investment firm, Sharp Alpha Advisors is among the leading investors in this round, joining existing strategic investors, including Porsche Ventures , the venture capital division of the iconic sports car manufacturer Porsche . The funding will act as a catalyst to support Griiip’s continued global expansion as the company works to achieve its mission of leading the transformation of motorsport viewer experiences through the application of next generation technology. Already in action in the world-famous DTM racing series, Griiip’s cloud-based data platform makes real-time racing data available to motorsport fans, media and the gaming ecosystem. This helps attract younger audiences who demand a more immersive and personalized viewing experience of their favorite sports through digital mediums. Griiip’s proprietary ‘RedBox’ hardware collects data from race cars in real-time to a central cloud platform, where it is immediately analyzed to create data-driven products including live production graphics with expert insights, fantasy and sports betting applications and more connected fan engagement platforms. “We’re very pleased to welcome our new investment partners into the Griiip team, a group who share our vision of transforming the way motorsport series and fans engage with each other through next generation tech,” said Griiip founder and CEO Tamir Plachinsky. “As racing fans ourselves, we know how much demand there is among the motorsport community to bring series and fans closer together, and this first round of funding will help us do precisely that. Griiip technology platforms connects all the players in the motorsport ecosystem through data-driven applications that increase fan engagement, generate new monetization opportunities for series and teams that have not been available until now. Plachinsky goes on to add that “the sports tech market has grown rapidly in recent years, particularly in the areas of sports data infrastructure, intelligent visualization capabilities, computer vision-powered data collection, mobile fan engagement, and fantasy games and sports betting. While the global motorsport industry is rooted in technology, the viewing experience and fan engagement platforms have fallen behind other sports such as football, basketball, baseball, and American football. Griiip makes the motorsport ecosystem more accessible for fans by providing innovative ways for racing organizations, leagues, franchises and car manufacturers to engage with, provide value to, and monetize their target audiences through the application of tech hardware and software”. Partnering with the DTM in 2021/22 laid the groundwork for other top tier racing leagues to collaborate with Griiip. Griiip investor, Sharp Alpha Advisors’ Lloyd Danzig said: "The business of motorsports is growing and evolving more rapidly than ever before, alongside a transformation in online betting and gaming. Griiip leverages data and analytics to enable racing teams, leagues, and media platforms to modernize their infrastructure and compete in an increasingly digital business landscape. There is no company better positioned than Griiip to capitalize on the bridging of the digital and physical worlds of racing."
Porsche Ventures invests in motorsport technology start-up Griiip
Porsche expands its start-up portfolio to change the motorsport viewing experience and raise the perception of car racing to new dimensions. Porsche Ventures, the venture capital division of the sports car manufacturer, has taken a minority stake in Griiip. The start-up has developed a cloud-based data platform which enables the transmission of motorsport data directly from the racing car, and then both analyzes and visualizes this data in the cloud. Griiip introduces a new dimension of user engagement, data analysis and viewing experience aimed at bringing the excitement of motorsport directly to every level of end-user – drivers, teams and fans. The Israel-based start-up set out on a mission to make motorsport more accessible by providing new and innovative ways for racing organizations, leagues, franchises and car manufacturers to engage with fans. The company’s personalized digital media platform, RAMP (Racing Media Platform), offers a unique approach to fan engagement in motorsport in order to attract younger audiences that seek a more immersive and personalized viewing experience via digital mediums. The solution includes direct access of raw data from the vehicle electronic units through a hardware component known as the “Red Box”. This data is directly extracted during live races and used to create data-driven products including live content. Personalized content production made possible by RAMP allows viewers to access drivers’ profiles and compare their performance in real-time in an innovative way. This can include a range of datasets such as driver stress levels, battery status of the vehicle, predicted lap times or tire data. The information is collected and visualized in charts in real-time to allow viewers to compare driver performance. “Motorsport has always been part of Porsche's DNA and digitization is part of our Strategy 2030. This investment is another exciting and promising step to transfer our heritage into the future”, says Lutz Meschke, Deputy Chairman of the Executive Board and Member of the Executive Board for Finance and IT at Porsche. Porsche Motorsport recently conducted a successful proof of concept to verify the company’s technology. "Griiip offers a future-oriented and innovative motorsport data platform which connects all stakeholders (up to mixed reality races) and creates a new era of motor racing viewing experience”, says Fritz Enzinger, Vice President of Motorsport at Porsche. “This is outstanding in motorsport.” Griiip was founded in 2015 by Tamir Plachinsky and Gil Zakay in Petah Tikva. "We are delighted to have Porsche, one of the most iconic sports car brands in the world, joining Griiip as a strategic investor, sharing our vision of a new digital universe for the racing and sport driving ecosystem", says CEO Tamir Plachinsky. "We are confident that our innovative data platform, RAMP, will connect motorsport racing fans, teams, drivers and eSport gamers together like never before." Griiip has already signed cooperation contracts with several racing series. New approaches to fan engagement and audience capturing Porsche Ventures invested in Griiip’s most recent financing round. “This investment supports Porsche’s core business through new approaches to fan engagement and audience capturing”, says Talia Rafaeli of Porsche Ventures. “Our goal is to enhance learnings about racing media and gauge the influences in the digital universe of eSports, SIM racing and gaming, while benefiting from a potential financial return of investing in the development of next generation business models.”
Romain Grosjean Sim racing team to join Virtual G1 Series presented by Fiverr
Formula 1 Haas driver Grosjean who established the R8G Sim Racing Team, announced that the team has joined the Virtual G1 Series presented by Fiverr. "Launching my own sim racing team is a proud moment because I'm passionate about motorsport, innovation and embracing new challenges," Grosjean said. "I think that the team structure we have created is unique and will be instrumental in helping us to achieve the ambitious targets we have set." Adria race circuit delivered an absolutely superb opening race with a big line up of 30 professional drivers from all around the world. The R8G sim racing team includes Risto Kappet who takes first position, and Erhan Jajovski in second position showed strong pace from the free practice to the race itself. The Virtual G1 Series includes 6 challenging races on different circuits across the world. The first race was extremely close, including a strong fight at the qualifying stage where only 1 second between first and 20th positions (!). The Virtual G1 Series organizers are delighted to have Romain Grosjean’s sim racing team participating in the series and look forward to a close and exciting season for the drivers. The next official G1 virtual event is set to take place on May 22 at Silverstone.
Spanish F4 Championship has partnered with Griiip to launch a new viewing experience for 2021 season
The Spanish F4 Championship and Griiip have announced a partnership for the 2021 racing season to integrate Griiip’s innovative media platform, RAMP, in the racing series' activities. RAMP is a one-stop-shop racing media platform designed for Motorsport series, which collects, analyzes and visualizes data in real-time using advanced cloud analytic capabilities. Using RAMP, the Spanish F4 Championship will enjoy a new viewing experience with real-time advanced statistics, prediction analysis, and insights; to upgrade its value offering for fans, sponsors, broadcasters, drivers and gamers. As part of the RAMP implementation, the race cars will be equipped with onboard live video streaming capabilities powered by LiveU, for an advanced viewing experience including best-in-class TV graphics. The Spanish F4 championship has been established as one of the finest F4 series globally, growing each season since its inception. The 2021 season is planned to be the biggest to date, with 21 races over 7 weekends on the most prestigious race tracks in Europe, with 8 racing teams placing 20+ young, talented racing drivers on the grid. Griiip develops RAMP to take Motorsport content and experience to the next level. It makes racing vehicles smart and connected, and uses the data collected to create engaging layers and insights using AI and deep analysis for fans, drivers and gamers. Álvaro Martínez de Tejada, General Coordinator of Spanish F4 championship: “We are delighted to join forces with Griiip on such an amazing project. We firmly believe that our partnership will be a key factor towards our aim of making the Spanish F4 Championship the best one in Europe in its category. The uniqueness that Griiip, through their RAMP product, can bring to the championship will make us advance a great step forward in terms of the viewers’ experience and, for sure, will create a lot of opportunities that will boost our offering to media, sponsorship & communication.” Tamir Plachinsky, CEO of Griiip: “Our partnership with the Spanish F4 championship has been a true gamechanger in the Motorsport industry, it is the start of a new era of the viewing experience in the sport, which did not develop enough in recent decades in terms of fans’ experience. We thank the championship for their belief in the project and look forward to long-lasting cooperation in the challenge of BRINGING MOTORSPORT BACK TO THE PEOPLE.”