Tel Aviv, Israel / Ontario, Canada – March 10th, 2026 — Griiip, a developer of advanced motorsport data and fan engagement technologies, has announced a new partnership with Canadian racing company Sanders Motorsport to provide professional-grade telemetry and data analysis tools across the team’s racing and driver development programs.

Through this partnership, Sanders Motorsport will become an official partner and distributor of the GriiipPerformance platform in North America and across the variety of racing and driver development programs in North America, supporting drivers across multiple categories including touring cars and prototype racing platforms.

Drivers of Sanders Motorsport will gain access to GriiipPerformance, an advanced telemetry platform designed to transform complex vehicle data into actionable insights for drivers, teams, and coaches. By integrating Griiip’s technology into its programs, Sanders Motorsport will provide drivers with faster and deeper insight into their on-track performance and a more structured approach to driver development.

“Data has become one of the most powerful tools in modern motorsport,” said Alan Sanders, owner of Sanders Motorsport. “With GriiipPerformance we can give our drivers access to clear, actionable telemetry that helps them understand where they are gaining or losing time and how to continuously improve.”

Unlike traditional motorsport data and telemetry systems that often require specialized engineers to interpret data, GriiipPerformance is designed to make advanced performance insights accessible to drivers at all experience levels. The platform collects and processes vehicle telemetry in real time, presenting it through an intuitive interface that allows drivers and coaches to quickly identify performance trends, compare laps, and highlight areas for improvement.

“We’re proud to have Sanders Motorsport as our partner,” said Tamir Placninsky, CEO of Griiip. “They represent grassroots motorsport at its best, helping drivers develop their skills and progress through the racing ladder. By integrating GriiipPerformance into their programs, we’re giving their drivers access to the same data-driven tools used at the highest levels of the sport.”

As motorsport becomes increasingly data-driven, this partnership aims to set a new standard by making professional-grade telemetry and performance analysis accessible to drivers at every level.

About Griiip

Griiip develops an advanced motorsport data platform that transform raw racing telemetry into meaningful insights for drivers, teams, and fans. Its technologies combine AI-powered analysis, real-time data processing, and intuitive visualization to enhance both performance development and fan engagement.

About Sanders Motorsport

Sanders Motorsport is a Canadian motorsport company providing driver development programs based in Ontario, Canada. The team provides race day support, driver coaching, and arrive-and-drive programs for drivers competing in various North American racing series.